Mark-Hans Richer is Senior Vice President and Global Chief Marketing Officer for Harley-Davidson, Incorporated, with primary responsibility for overseeing all global marketing activities including promotions and advertising, motorcycle product planning, the Harley-Davidson Museum, and the Harley Owners Group (H.O.G.).

Prior to joining Harley-Davidson as Chief Marketing Officer in July 2007, Richer held numerous marketing and advertising positions at General Motors. In November 2006, he was inducted into the American Advertising Federation’s Hall of Achievement for his career of high-impact, non-traditional marketing approaches. These include two Cannes Gold Lion-awarded marketing programs while at Pontiac, and prior successes helping lead advertising and promotions at GMC and Chevy Trucks. Richer also has previously won three Effies, the PMA Super Reggie, Promo Magazines’ interactive promotion of the year and a Kelly Award for the best national print.

Prior to GM, Richer served as the Director, Latin America for the McDonald’s account at DDB Needham Advertising and served in different roles over eight years working on consumer goods brands at SC Johnson Wax and General Mills.

Richer holds a Bachelor of Arts degree in History from Northwestern University and an MBA from the University of Michigan. Richer is a motorcycle enthusiast of 24 years, and the proud owner of Harley-Davidson V-Rod Muscle and Road Glide Custom motorcycles.

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